Errors cause doubt and doubt in turn calls into question the integrity of your company, product
or service, negativity you can ill afford; and when it comes to writing, people unconsciously make loads of errors, filling pages with great ideas and impressive facts but failing to express their true intent with the best choice of words possible to achieve the best effect possible.
I specialise in identifying and fixing these mistakes, beautifying language and transforming drafts into error free works of art while retaining your individual voice:
Copy Editing | Copywriting | Proofreading
▪ Annual Reports ▪ Magazines ▪ Websites ▪ Newsletters ▪ Brochures ▪ Presentations ▪
Copy editing improves the formatting, style and accuracy of text and does not (usually) involve changing the substance of the text. The five Cs apply: copy that is clear, correct, concise, complete, and consistent. Effective copy says what it means, and means what it says.
Professional copywriting is not merely a formulation of ideas about a service or product which you wish to introduce or promote - it is an intensely creative process that essentially needs to capture its audience and create favourable emotion while at the same time being informative, factually correct and easily understandable.
Aside from addressing punctuation, grammar and spelling errors and keeping your copy consistent both in what it says and the way it looks, this process improves the style, clarity and flow of your draft in the appropriate wording to successfully express the intended message.